What do you think?
As
a child of the digital age, the prospect that someone might seek to control me
through the technology I’ve come to love (facebook, internet searches, Netflix,
etc.) really disturbs me. Margaret Atwood argues that A Brave New World is applicable today because we continue to be a consumer
state (Atwood). She talks about the “Ministry of Love” and “Soma” in
generalities, but I think her article holds a few shortcomings in analyzing why
We, the future of America, should
consider Huxley’s dystopia as more than just a neat read: Specifically, how the
technology we love can be used against us.
When
we surf the web, check facebook, or subscribe to something on tumblr, we don’t
really think about what we’re doing aside from whatever need we’re satisfying
at the time. In Brave New World, the
downfall of society is that no one thought about what was given up in order to
achieve happiness, entertainment, and peace (Huxley). Aren’t we doing the same
thing? I think the danger we face, a danger that is addressed in Brave New World, is that the people have
allowed themselves to be distracted by gratification and failed to see methods
of control. I’ll give you an
example.
How
many of us use Google? I’ll bet you didn’t know this. I didn’t, until I was
made to learn about it Media and Society: EMC 3300.
Google’s
databases save every user query for up to three months under your specific IP
address. After three months, the data is “anonymized,” but reporters, users,
and the FBI has proved that they can de-anonymize data in order to identify
individuals by name, physical address, and often by phone number (since we
often use the internet via phone). All of us in this class have a Google
account since Google owns Blogger. If you have Googled anything while still
logged in, Google now has saved your query and has attached it to your account.
Think about all the things you’ve googled lately. What does google know about
you that you wouldn’t tell anyone else? Have you searched the symptoms of an
affliction you’re experiencing? Have you looked up something out of curiosity
that could be misconstrued? Have you researched something for class that would
raise eyebrows or have the FBI knock on your door, if they knew (Auletta)?
I’m
sure all of us have looked up something we wouldn’t tell anyone else about, or
wouldn’t want someone drawing the wrong conclusion about. Since the enacting of
the Patriot Act, the federal government has engaged in talks and law suits
against content aggregates like Google, AOL, and Yahoo for information about
their users (Barbaro). Google, as far as we know, has yet to yield. But AOL gave up the
game a long time ago, and not even to the government (Auletta).
In
2006, AOL released anonymized user data on the Internet. The New York Times took the data of a
specific user and traced it back to one woman. They found her name, her
address, her searches, and compiled an accurate profile on Ms. Thelma Arnold, a
woman who “researches her friends’ medical ailments and loves her three dogs” (Barbaro).
And although AOL removed all the data from their release point, once it’s on
the web, millions of people have it. No one knows how many people have that
“anonymized” data.
The
fact is, we’ve been giving up rights and privacy to the internet for a long time.
And I think we’ll continue to do so. Is this not similar to what the people of Brave New World did? They traded free
choice for happiness, convenience, and constant entertainment (Huxley).
I
think we are in serious danger of allowing ourselves to be overcome with being
entertained, like the society in Brave
New World. I think we’re apt to let the benefits of technology outweigh the
dangers of letting Big Brother or Our Ford into our lives. How much don’t we
know? How much have we allowed ourselves to be distracted from? What’s really
going on behind the scenes? What did that last line of that user agreement say? Will there be a day when someone takes advantage of our entertainment and uses that against us?
I
think the danger with our generation, and the point of reading Brave New World, is that we aren’t sure
how we’re being used in the machine. Yes, we all love our smart phones and laptops
and instant gratification, but whom are we serving with our use? Ourselves?
Corporations? The government? I don’t know, and that scares me. The point, I
think, isn’t that there’s soma, or zippicaminicks – we see examples of drug
use, consumerism, and promiscuity every day. Atwood says that those are things
we should compare our society to. That’s all way too literal, I think. The
point, I believe, is that Brave New World
shows us what ignorance begets. And what are we, when it comes to the things we
love, but blind?
Atwood, Margaret. "Everybody Is Happy Now." The Guardian. Guardian News and Media, 16 Nov. 2007. Web. 14
Oct. 2012. <http://www.guardian.co.uk/books/2007/nov/17/classics.margaretatwood>.
Auletta, Ken. Googled: The End of the World
as We Know It. New York: Penguin, 2009. Print.
Barbaro, Michael. Zeller, Jr., Tom. "A Face Is Exposed for AOL
Searcher No. 4417749." The New
York Times.
The New York Times, 09 Aug. 2006. Web. 14 Oct. 2012.
<http://www.nytimes.com/2006/08/09/technology/09aol.html?pagewanted=all>.
Huxley, Aldous. Brave New World. New York: HarperPerennial, 1998. Print.